Lincoln and Kylie Robards with their three children, Kaylah (12), Corey (10) and Chayce (7)

The wait is over – Belmont’s newest and trendiest retail store, ‘Oceanfire Surf’, opens its doors today, Thursday, August 2 at 9am.

Late yesterday afternoon, Lincoln and Kylie Robards, and several good helpers, were working tirelessly to have the shelves stocked with everything surf as the grand opening approaches.

The Robards are taking over the local surf shop from the retired Geoff Brinkworth, who was the face of Oceanfire Surf Co. for the past 39 years in several different locations in Belmont, from the highway to the City centre.


The Robards have more space in their new location, adjacent to the Coles fruit and vegetable entrance in Belmont City Centre.

The Robards family live at Swansea Heads, surf around the corner at Frenchman’s Beach and today will be operating their very own surf store in Belmont City Centre selling surfboards, swimsuits and a wide variety of surfing apparel. The big names in surf such as Billabong, Quiksilver, Rusty and Volcom, just to name a few, will all be available in the new store at Shop 1, City Centre, Belmont.

Opening hours: Monday to Friday 9am-5.30pm, Saturday 9am-2pm, Sunday, 10am-2pm.