Holiday Time signs have gone up around Lake Macquarie ahead of the summer holiday season to remind drivers to slow down and be extra vigilant in areas where children gather.

The Holiday Time: Slow Down, Kids Around campaign promotes child road safety by using prominent signage to remind drivers to be alert to children playing on or near roads during the school holidays, particularly in our popular tourist spots and recreational areas.

The campaign is the initiative of the Little Blue Dinosaur Foundation, established in memory of Tom McLaughlin, who died in 2014 at the age of four when he was hit by a car on a family holiday on the NSW Central Coast. Lake Macquarie City Council has partnered with the Foundation since 2015 to promote the campaign.

Mayor of Lake Macquarie, Councillor Kay Fraser, said children were vulnerable around the roads during holiday times. “Children are often in an excitable state during holidays, and when places are busy with people and cars, they can react impulsively and forget about road safety,” Cr Fraser said.

“That is why the Holiday Time campaign is so important; because it puts the onus on drivers, parents and carers to recognise the potential danger in busy holiday spots and take extra precautions to ensure our kids are kept safe.”

Little Blue Dinosaur Foundation CEO, Michelle McLaughlin, said the organisation was delighted to be joining forces again with Lake Macquarie City Council to continue the vital children’s road safety campaign.

“We now have 29 councils in four states of Australia working with us to spread our child pedestrian safety messages,” Mrs McLaughlin said.

“Experts have told us that, because children are small and their brains aren’t fully developed, they can’t make safe choices around traffic. We must hold their hands right up until age 10, and supervise them closely until they are 12.”

Holiday Time signs are posted around the City at beaches, parks and other busy recreational locations.